Buy-In -

Buy-In Hardback

Saving Your Good Idea from Getting Shot Down

By John P. Kotter, Lorne A. Whitehead

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You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country. It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results.

Product code: 9781422157299

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ISBN 9781422157299
No. Of Pages 208
Publisher Harvard Business Review Press
Dimensions (HxWxD in mm) H209xW139

You've got a good idea. How do you move forward and get it through to actually make a positive change? How do you keep your good idea from getting shot down by naysayers, obfuscators, and other critics? This book distils the various ways that people criticize and undercut good ideas.