HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker) -

HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker) Trade Paperback

By Harvard Business Review, Peter F. Drucker, Vijay Govindarajan, Clayton M. Christensen

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To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: Decide which ideas are worth pursuing Innovate through the front lines-not just from the top Adapt innovations from the developing world to wealthier markets Tweak new ventures along the way using discovery-driven planning Tailor your efforts to meet customers' most pressing needs Avoid classic pitfalls such as stifling innovation with rigid processes

Product code: 9781422189856

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ISBN 9781422189856
Dimensions (HxWxD in mm) H209xW139xS20
Series HBR's 10 Must Reads
No. Of Pages 192
Publisher Harvard Business Review Press

Take your business into the future-the right way. In these ten definitive Harvard Business Review articles, the world's foremost authorities on innovation demonstrate how to place the right bets when picking ideas to pursue, tweak new ventures through experimentation, and tailor your efforts to meet customers' most pressing needs.