Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude.
The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more.
Product code: 9781625272478
| ISBN |
9781625272478 |
| Dimensions (HxWxD in mm) |
H234xW155xS28 |
| No. Of Pages |
256 |
| Publisher |
Harvard Business Review Press |