Principles of Marketing, Global Edition -

Principles of Marketing, Global Edition Paperback

By Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

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Master the key marketing challenges and develop meaningful connections with your customers Principles of Marketing by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Product code: 9781292449364

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ISBN 9781292449364
Edition 19th edition
Publisher Pearson Education Limited
No. Of Pages 768
Dimensions (HxWxD in mm) H230xW215xS30

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.

Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.