Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
Product code: 9781071851647
| ISBN |
9781071851647 |
| Dimensions (HxWxD in mm) |
H231xW187 |
| Edition |
7th Revised edition |
| No. Of Pages |
576 |
| Publisher |
SAGE Publications Inc |