What the Customer Wants You to Know -

What the Customer Wants You to Know Paperback

How Everybody Needs to Think Differently About Sales

By Ram Charan

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According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that's where Charan's concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer's businessUse this knowledge to improve your customer's marginsShow how your product and expertise is a winning combination Someday, every company will listen more closely to the customer. . .

Product code: 9780141036878

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ISBN 9780141036878
Dimensions (HxWxD in mm) H198xW129xS15
No. Of Pages 192
Publisher Penguin Books Ltd

Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards. This book enables you to: gain knowledge of your customer's business; use this knowledge to improve your customer's margins; and, show how your product and expertise is a winning combination.