Wine For Dummies -

Wine For Dummies Paperback

By Ed McCarthy, Mary Ewing-Mulligan

Be the first to review this product

Paperback

Other Formats

$45.00

delivery message FREE FREIGHT Available. (Conditions Apply)

Add to Favourites
Sourced from our Overseas Supplier
Delivered in 7 - 14 days
Available for Click and Collect

Wine enthusiasts: raise a glass! The global wine market has expanded rapidly in the past few years and is forecasted to increase through 2019. Consumption, new wine styles, online wine purchasing, and a growing younger population of wine enthusiasts are all contributing factors. In Wine For Dummies, the authors-both recognized wine authorities and accredited Certified Wine Educators-share their expertise, revealing the latest on what's in, what's out, and what's new in wine. Featuring information on both classic and cutting-edge wines, it's packed with everything you need to hold your own in tasting rooms, shops, and beyond! Includes updated information on navigating wine shops and selecting wines in restaurants Covers the latest expert advice on buying wine online thanks to the online retail boom Provides updated vintage charts and price guidelines Offers information on trends in wine, including packaging innovations such as wine in a can, kegs, and boxes Whether you're a beginner or intermediate wine enthusiast, this is your no-nonsense guide to choosing wine, understanding wine lists, exploring new varieties, serving, sharing, and more!

Product code: 9781119512738

More from this author
ISBN 9781119512738
Dimensions (HxWxD in mm) H234xW188xS28
No. Of Pages 448
Publisher John Wiley & Sons Inc
On Sale Date 01/01/2000
Edition 7th edition

CONSISTENT PERFORMER: The For Dummies brand has a history of strong performance in the wine and beverage category. Wine For Dummies has consistently been one of the top-selling wine titles on the market since its initial release in 1995 and a perennial top performer in the series = more than 871,000 net units combined. US WINE SALES ARE IN AND THE RESULTS ARE ROSY: Optimism is high that 2018 will continue to see the small but steady growth pattern of previous years, at around 1 to 3% volume and 2 to 4% in value. According to Wines Not that bottles will be tossed away, by any means. The alternatives are a small percentage of the market, but that percentage will continue to grow as better wines become available in these formats. Box wines still have a negative stigma as being cheap plonk but Wine For Dummies, 7th Edition will debunk that myth and help them get over the stigma of box wine along with other packaging trends. Hot trends continue in brisk sales of red blends, sparkling, and rose, with a surprising surge in sauvignon blanc sales (Nielsen, 2017). Sangria continues to be a sought after wine choice at an estimated 9.3% volume increase (BW166, 2017). The most positive news, however, comes in the form of premiumization, with many Americans buying up and spending more money per bottle. The average bottle price is now $10, making the US wine market the largest in both volume and value (Nielsen, 2017). POSITIVE STATS FOR US WINE INDUSTRY: Total US Wine Sales Revenue including imports = Estimated $60 billion (Wines 399 million, up 3% from 2015 (GFAWine, 2017) Growth: 2017 was the 25th consecutive year of grown for US wine Largest Wine Consuming Generations = Millennials and Baby Boomers (Wine Market Council, 2016) Sparkling wines are poised to lead growth in the global wine market from 2015 to 2019, with rose wines and premium labels also driving expansion, according to the Bordeaux-based international wine and spirits exhibition Vinexpo Americans continue to prefer wine and spirits over beer, even with popularity of craft beer (Nielson, 2017). Global Appeal: Outlook for wine consumption in the Canadian, Asian markets are expected to increase through 2019. The value of the Canadian wine market was forecasted to reach approximately 10.28 billion Canadian dollars in 2018.