Start With Why -
Start With Why -

Start With Why Paperback

How Great Leaders Inspire Everyone to Take Action

By Simon Sinek

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Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. This title explains what it truly takes to lead and inspire and how you can learn how to do it.

Product code: 9780241958223

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ISBN 9780241958223
Publisher Penguin Books Ltd
Dimensions (HxWxD in mm) 198x129x16
No. Of Pages 256
On Sale Date 01/01/2000

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.